Visual rhetoric studies
Motion Studies
Motion Graphics
Next, I began planning and organizing my ideas, creating storyboards, and experimenting with the technical tools available to me, such as Photoshop and After Effects. In some of my compositions, I chose to alter the usual context or references of certain elements. For example, in one composition, a small plastic soldier uses a microphone to convey the title “We Are Not at War; We Are at Work,” as if the microphone were a rifle and the letters were bullets. This alludes to some of the rhetorical figures, such as a metaphor.
I believe the rhetorical qualities of my assigned magazine are conveyed through the dynamic movements of my compositions, which showcase energy and boldness. These characteristics create action, grab attention, and make the content more engaging. The timing, speed, and rhythm reinforce this dynamism, while kinetic typography adds hierarchy to the compositions, the overlapping elements and gradual reveals create depth and enhance storytelling, characteristics that align with The Atlantic’s vision.