Motion
Poster design
Typography
After Effects
The voiceover drives the structure of the piece. Visual elements respond to tone, pacing, and emphasis rather than simply illustrating the words. Typography animates onto the screen with playful timing, supported by whistles, bongs, and cartoon-like sound effects that emphasize key moments. In the “Salsa” section, splash sounds align with the liquid motion of the type, reinforcing the sensory quality of the narration.
Ambient audio from a Mexican taquería — faint Latin music, meat sizzling on the grill, onions and cilantro being chopped — creates an environmental layer that grounds the narrative. These sounds situate the viewer within a lived space, transforming the piece from description into atmosphere.
Visually, the work draws from rótulo lettering found throughout Mexico: bold hand-painted forms, high-contrast colour, and expressive character. Saturated tones and references to plastic plate covers commonly seen at taco stands reinforce the vibrancy of Mexican street food culture.
The result is a layered sensory composition where sound, typography, and motion work together to celebrate tacos not only as food, but as cultural experience.
The composition maintains the saturated colour palette and energetic tone established in the animation. Taco ingredients function as both imagery and structural elements within the layout.
In the animated version, the taco is constructed layer by layer tortilla, meat, then salsa using rapid, bracketed movements to create rhythm and sequencing. The surrounding ingredients move more subtly, ensuring the central build remains the visual focus.
The typography continues the dimensional effect introduced in the video narrative. As the taco assembles, salsa splashes stain the brackets and type, reinforcing motion, impact, and flavour as visual metaphors.
The poster operates as an extension of the narrative: not simply an advertisement, but a continuation of the project’s sensory and typographic language.